behind the scenes

Pre-pre-pre-production: Choosing an Idea

I first decided I wanted to make a fiction podcast last year, when I entered the Fiction Podcast competition for Austin Film Festival 2018 and then attended the “Podcast Track” at the festival itself. It was a fantastic experience, and I got to meet some of my very favorite podcasters as well as some lovely fellow aspirants. I can do this, I thought. I think I’d love this.

The problem? I didn’t have an idea I was actually passionate about. The script I entered in the competition was just a back-burner TV pilot I converted into an audio project. It was an interesting story, but it didn’t light me up inside. It wasn’t something I could commit to.

Every now and then you encounter this issue on writing forums and communities. How do you choose an idea? And I get it. Ideas are easy. I’ve written three other TV projects this year and pre-written a few more. I’ve got loads of ideas. But independently producing an entire show is different from just one script or story. You need to pour hours and hours into this, for months or years at a time. It needs to be something you can stand behind.

In a way, it’s like getting married. My mom once said that she knew my dad was The One the day they spent an entire morning catching pigs (they were Montana kids, it’s a whole thing) and then went out to dinner together at night. In the brief time she had to shower and change after pig-wrangling, she realized that even though she’d just spent hours in the mud with my dad, she was still excited to see him that same night. “I didn’t get tired of him,” she said.

A show idea’s got to be like that. It doesn’t need to be your most exciting idea, or even the most original one. It should be the one you’re least likely to tire of.

Another piece of advice, this one from the more practical world. When I was in college, a wise person gave this advice on choosing a major and/or career: “What’s the thing you think about when you have nothing else to think about?” 

Is there an idea that pulls at your mind? Something you keep going back to even when you don’t have to? That might just be The One.

This story was that for me. Especially my main character, Lara. I didn’t know that going into it, exactly. But once I started prewriting, outlining, notecarding, drafting, I found myself swept up in this character and her world. I thought about Lara when I was driving, when I was walking, and when I was supposed to be rewriting other projects. My mind just kept wanting to go back. And to my surprise, when I followed that impulse, I didn’t reach the end of the idea. I didn’t get tired of it.

I decided to get into audiodrama in October 2018. I finally found my show in May 2019. Admittedly I worked on lots of other things in between, since I write other things. But still, sometimes it takes time.

So, to dust off some annoying cliches: generate lots of ideas. Put yourself out there! But don’t be afraid to wait for the right one. You’ll know it when you see it.


Further Reading

The Scriptnotes podcast has a great episode on this called “Idea Management.” You can find the episode here or skip straight to the transcript. It’s a screenwriting podcast, so if the business of screenwriting doesn’t appeal to you, skip to about halfway through for the idea management discussion. I found it tremendously helpful.

Day -130: Pre-Production

My new audiodrama show, The Believer, is right in the middle of pre-production. This is a nebulous time, especially for this show since I’m the only producer. All the deadlines are for me. All the goals are for me. The mammoth to-do list is...for me.

Pre-production is essentially working backwards. Imagine everything you need in order to record an episode: actors, script, equipment, space. Then work backward to get all those things in place. To get an actor, I need to cast one. To do casting, I need character breakdowns and audition lines. To have audition lines, I should probably have some version of the script. And so on and so on until the beginning of time.

This is also my time to set up everything around the show. Obviously when I start publishing, I want to have episodes to publish. But to publish on Apple Podcasts you also need a title, description, and logo. For listener engagement and promotion, you need a website and social media pages. If you want to allow listeners to support you with donations, you’ll need a Patreon.

It’s a lot.

Here’s what I’ve got so far:

  • A title (Believer! Because it’s about not believing in things!)

  • This website

  • Show accounts on Twitter, Tumblr, and Instagram

  • Start-up funding

  • Tentative schedule/deadlines

  • An iffy-looking budget

  • A target premiere date

  • One show overview and pitch information

  • One season outline

  • Three episode outlines

  • One episode draft

So like I said, it’s the middle of the beginning. Next up is a logo, social media content, and seven more episode outlines. Then it’s scripts, casting, and recording.

So there’s my target start date. I chose February 18, 2020, because it’s my birthday and I can’t think of a better birthday present to myself than a WHOLE LOT OF WORK. Plus, I figure it’ll give me extra juice to guilt my family into learning how to download podcasts if I make it a birthday present to me.

Now we work backwards. Before the first episode goes up, I need a trailer. The trailer is helpful because you can use it to get yourself up and running on Apple Podcasts ahead of your premiere date. The amount of time it takes for Apple to approve a new show varies, so if you want a set start date to announce ahead of time, you’re best off putting up a trailer first. That also allows people to subscribe to your podcast ahead of the episode coming out, if they want to.

I know I’m going to need time to mix and edit the trailer, and I want to be especially generous with my early content because I’m still learning the best process for this show. So let’s say I want a month to complete the trailer.

So I’ve got February 18. I want to submit the podcast at least three weeks before that, which is January 28. I want a month before that to finalize the trailer and podcast info. So I need to have all the recorded content together by December 28.

That means I need to know what’s in the trailer, cast any actors, and schedule recording sessions with them by the end of December. See how quickly we’re headed toward October? Eventually we’ll get to what I’m working on now, which are these two steps:

  • A logo

  • Episode outlines (so I have bits to pick out)

  • Trailer content

I plan to write about each of these things as they come along, so you can get a glimpse of what goes into them. Or at least, what a first-time solo producer who mostly only knows things in theory puts into them.

This is a space for you to follow along, if you’d like. You can even pitch in in the comments. Just be nice, please.

My start date is February 18, 2020. That’s 130 days from now. So let’s call this Day -130. Let’s go.


Further Reading

The fabulous Wil Williams has a podcast that follows their process of creating an audiodrama called Scoring Magic, which I highly recommend. They have a team of collaborators and much more complex sound design than my show, so it’s been really interesting to listen to that as I go through this process.

Speaking of descents into madness, check out The Diary of a Madman, by Nikolai Gogol. It’s a short story written in 1835 that consists of diary entries from a man experiencing a mental break. This was obviously written before our modern understanding of mental illness, but it actually holds up surprisingly well. It’s in the public domain in the US, though certain English translations might still be copyrighted. You can read a free version on Wikisource.